Your logo is the face of your company. It's the very component that will make a first, and hopefully lasting impression on your clients. It can be stylized text, devoid of text, a graphic only, a graphic in a single color, a graphic in four colors, the possibilities are endless. What sets you apart, however, is the manner in which it's chosen to be uniquely yours. Does the shape and color represent your key demographic? What about the typeface? is it current and in style? All of these variables come into play when deciding on a new, or re-vamped logo.